Classic cars are an old UK tradition, with some of the best and most refined automobiles in the world coming out of London’s historic auto design and racing studios, which is why your car launch should be in a venue that shows off everything the newest models have to offer. We’ve got a list of the best places in town to put the finest of your cars on display, letting distinguished guests and interested buyers alike see all you have to offer, while also allowing them to mingle and enjoy the ambience. By hosting your event in one of these great venues, you’re not only making a statement about the car, but also about the guests and the market you’re looking to target. These five classy locations let you do just that, and will help you make a big splash.
The East Wintergarden in the centre of Canary Wharf is a modern, stylish and unique venue in London.This 27m-high domed glass space, designed by Cesar Pelli, hosts conferences, gala dinners, receptions, product launches, weddings and Bar Mitzvahs. The Gallery above the main floor, can be hired separately for press releases, wedding ceremonies and private drinks receptions. In addition, the Promenade Room is perfectly suited to boardroom meetings, press conferences or a VIP/artist green room.
Canvas Studios is a blank canvas, multi-purpose event space that was specifically designed with flexibility in mind, ensuring that it is able to accommodate a whole plethora of different event styles and occasions. Located within an area of high footfall, this newly refurbished venue boasts 1500 square feet of floor space and as such, has a maximum capacity of around 200 at any one time. There are plenty of options when it comes to reaching the venue via nearby transport links, with Shoreditch High Street, Liverpool Street and Old Street stations all reachable on foot in mere minutes.
One can easily imagine an old Victorian era carriage carefully tucked beneath one of the railway arches that make up the Shoreditch Studios venue, which makes it the perfect space to tuck your new horseless carriage. Wide bay doors open on the side, allowing new cars to be easily driven into this interesting location, where the circa 1860 brickwork will set off sleek new paint and finish of any car models. Guests will walk into the main area, where you’ll have placed your cars for presentation, and then be drawn into the features of this great location, finding the infinite curve architectural walls of the archways particularly interesting. With exposed brickwork throughout, and plenty of space to offer refreshments, this is a must see location with a rich history.
If you’ve got more than one car, or more specifically a small fleet of cars, then you’ll find a comfortable home in the industrially charming venue found at The Yard. It’s a finished warehouse tucked away in East London, with skylights the length of the main show area. There are in place light riggings, and a number of alternative lighting arrangements you can also set up to show off the best angles and features of anything you’ll be putting on display. High ceilings mean you can even use ramps and other props to raise or otherwise angle vehicles to show them off to maximum appeal. There’s also an outdoor courtyard where guests can mingle, and more than enough room to cater and host any sort of food or drinks you’d like to offer. It’s a great space that can meet a wide range of needs.
Not that you’d know from the name, but The Gallery on Endell Street is so much more than just an exciting and funky art venue. It’s actually host to far more. On site and in addition to the stunning gallery space, you’ll find a wide range of facilities that will charm and please. There are bars where guests can get any type of drink they’d like, a full restaurant with a modern and tastefully selected set of menu offerings, and ample lounge space in which to relax. There are state of the art TV production and AV facilities throughout as well, which are all well lit thanks to the latest in lighting technology. You’ll find no shortage of space for you and your guests to socialize, while elegantly displaying your new car model to the absolute best of its ability. This is a memorable and unique that stands out from the ordinary.
The smallest new car launch venue on our list, The Goldsmith’s Centre is also the most elegant, meeting a range of needs and requirements that even the most discerning and aristocratic of guests will find uniquely appealing. It’s built to please, offering seasonally themed catering that’s on par with the best cuisine London has to offer, and is complimented by the latest in modern and state of the art tech. That means you can not only show and delight with refreshments, but also entertain, playing video or other event launch media. There’s also a lovely courtyard area where you can show off your latest model car, and a bit of charm in that guests will be both pleased and interested to learn that the facility is normally used to train goldsmiths in the demanding craft of designing and bringing elegant art to life with precious metal.