Where Creativity Meets Innovation and Connectivity: An industry-first, modular, versatile and creative event space.
At Sta Studios, we specialise in providing a versatile space that caters to a wide range of event needs. Whether you're hosting an educational workshop for aspiring hair professionals, launch... Read more
Our industrial style event space has a private kitchen, private entrance and high ceilings. Flexible space for any event
A large event space suitable for corporate, creative or personal events. Available 24/7 the space has an industrial style with a private kitchen and direct street access. The friendly and accomodating... Read more
Gorgeous blank canvas railway arches
The venue is made of up of two stunning Victorian railway arches, reception bar, main hall and mezzanine level and is a perfect venue to host live streaming and hybrid events, product launches, f... Read more
110,000 square feet of flexible, bright and design led space in Shoreditch suitable for every event, meeting or shoot.
Over 110,000 square feet situated in the heart of trendy Shoreditch, Shoreditch Exchange offers an unparalleled event experience. Highly versatile and varied spaces - purpose built event spaces, meeti... Read more
Luxury and elegant boat hire on the River Thames perfect for corporate events, summer parties and weddings.
Dixie Queen can operate from a selection of piers on the River Thames. The P.S. Dixie Queen is the largest entertainment, conference, and event boat on London's River Thames. Able to carry up t... Read more
A beacon of sophistication in London's West End, offers a distinctive venue for events.
This iconic space transcends typical event locations. With a capacity of up to 1300, Freemason's Hall is a great option for an array of events including; Dinners Awards Conferences Rec... Read more
BAR • ROOFTOP • PARTY FOOD • DJ • LATE NIGHT
Big Chill started as a boutique festival, bringing the music, the people and the good times together. Way back in 2004 the party was moved indoors; Big Chill Bar was born and the party lives on. &n... Read more
An iconic central landmark of London's great Georgian heritage, with 5 floors of event space and endless opportunities
116 Pall Mall is an iconic central landmark of London’s great Georgian heritage located just minutes from Trafalgar Square and Piccadilly Circus. This magnificently restored Grade I listed building of... Read more
is a purpose-driven members club, offering four floors of versatile event space in Covent Garden.
At The Conduit, we create unforgettable experiences right in the heart of London. Our dedicated events team can assist you in planning every detail of your event, should it be a private dinner, confer... Read more
Your event deserves to be unforgettable, plan it with Flipper’s Exhibition
Flipper’s has been the destination to be yourself, find yourself and express yourself (on or off wheels) since 1979. A full-stacked entertainment venue, Flipper’s at Exhibition London offe... Read more
Incredible spaces from exposed brick ballroom and conference areas to screening rooms and meeting rooms
You can expect a diverse range of event offerings. The venue caters to an extensive array of occasions, ensuring that there is something suitable for every event type and style. Whether you are planni... Read more
Unrivalled corporate hospitality in beautiful Kent vineyards
In just an hour from London, immerse yourself in the beautiful surroundings of award-winning vineyards in the Garden of England, Kent with an Opulence bespoke wine experience. Whether you ar... Read more
A six storey bright blank canvas Victorian Townhouse.
A Victorian townhouse in the heart of Soho, London, offering 300sqm of bright, airy, blank-canvas space spread over six floors. Our fully customisable (we allow drilling into walls, viny... Read more
13 Indoor Venues and 45 Acres of Space. Private function experts from Conferences, to Weddings, to Festivals.
The Hive stands as London's preeminent destination for hosting celebrations, banquets, and events, nestled in the heart of North London. Our opulent venue, reminiscent of the grandeur found in ... Read more
A famous hot spot in the heart of Notting Hill, West London. We host live music, art exhibits, private events & more.
A basement venue that has hosted some of the best live music events London has had to offer. Perfectly suited in size, location and decoration for any private hire. Versatile and adaptable venue fo... Read more
Your media launch is one of the biggest events that your company will ever have to host, and so it’s important that you get it right. One of the only times that you’ll be able to garner free media, a press event can mean the difference between success and failure. Yet it doesn’t have to be nerve-racking! With good planning, any press event can end in triumph.
Venue
The venue is one of the most important
aspects to consider when organising a press event. When you send out your
invites to the media to attend your day, the first thing they’ll do is look up
where it’s being held. Press event venues can have a major influence on how the
day goes. Even though they may love your brand or what you do, if the venue
doesn’t impress them, journalists might give it a miss. Looking for unique London
venues is one way that you can get the media begging you to attend.
Think About Your Style
Searching for the perfect press day venues
can be a challenge, but it all comes down to one thing – your company. Think
about the reason why you are having a media launch. Is it to announce a new
product? A festival brochure? A new CEO? This will impact the type of venue
that you’ll consider hiring. For example, you wouldn’t launch an arts festival
in a conference room, would you? It just doesn’t make sense. The photographs
will look too corporate and the media won’t get the right vibe from you.
Searching for ‘event spaces London’ will give you a good idea of the vast range
of options that are out there so you can set the right tone.
Location
While you may have found the perfect spot
for your press event, there is one important thing to consider, and that’s how
far away it is. If the distance that the media has to travel is too great, it
doesn’t matter what you’re offering them, no one is going to battle through
London traffic for it. While you might have a vision in mind, it’s important to
stay realistic.
Book in Advance
Venue hire can be difficult for another
reason as well, timing. If you don’t have your venue booked beforehand, then
the perfect place may slip from your fingers. Like anything in the city, these
things book up far in advance. You’ll need to pick your date and stick to it.
This will also mean that you’ll be able to inform the media of the date right
from the start.
Top Tips for the Perfect Press Event
No one really knows how a press day will go
before it happens, but there are some things that you can do to ensure that it
runs smoothly, and allow the media to enjoy themselves.
Press Release
The perfectly crafted press release can
drum up a lot of interest from the media about your press event. Make sure it’s
out at least 3 days before the event; invites to the press should have gone out
as much as a month before this and the press release is one of the last things
they should receive. It summarises what they are to expect from the event, and
all of the important details such as the time and place. Remember, the press
won’t want to see a sales letter – a press release is designed to give them the
information that they need, and a brief summary.
Timing
The time of day that your event takes place
can impact what news coverage you get. While this will differ depending on what
industry you’re in, it’s an important fact to consider. Apartments in London
for parties might work for the film industry, but a press event is usually
quite a quick affair of no more than an hour. It generally happens during the
day so that there is still time for it to be in the newspapers the next day.
Everything in the media is done by deadline, and so if you need media coverage
by a certain date then the timing of your event is crucial.
Who to Contact
The people that you invite to your launch
might have some follow-up questions, and so they need to know who to contact.
Having a dedicated media manager is important in the days surrounding a press
event, and so is ensuring that they are always available to answer calls,
emails, and social media comments. Having one person covering this means that
your brand voice will stay the same throughout all of the media that you do.
Make sure that everyone involved has their contact details.
Have a Press Kit
The press kit is one of the most important
tools that you have at your disposal. It’s something that all of the journalists
will expect, and something that they can refer back to as they complete the
write up of your event. It should have:
Don’t Ignore Anyone
Sometimes, journalists simply can’t make
the event. That’s why it’s important that you post them out a press pack
afterwards and that they have a digital copy of the press release. Having some
photos available to them after the event may encourage them to still do a write
up on your launch. As for those that are there, make them feel welcome and do
everything you can to help them. They are the ones that have made the effort to
be there, so you want to make it worth their while.
Relax
No matter how much you organise, you can’t
control everything, and there’s nothing the media hate more than someone who
tries to choreograph every part of their day. When the time comes, just relax
and enjoy it. Let the press take whatever photos they want outside of the set
phot opportunities – they don’t want the same picture as all of their
colleagues. If you’re relaxed, the rest of the people there will relax as well,
and your press event will be one to remember.
Organising a press day in London can be really fun, and can also have a big impact on the future success of your product, whether it’s a new gadget, an upcoming film or a celebrity endorsement. It’s a good idea to start with your guest list, so you’ll have an idea of how many people you’ll need to accommodate and therefore what size of venue you’ll need. Don’t forget to check the local and up to date pandemic restrictions, and if you need to invite more people than you can safely accommodate, why not consider a hybrid press launch?
Different industries tend to host their press days in different areas of London, as businesses of similar types tend to be located in similar areas. So theatre and creative press days are often in Soho, financial services host their press days in Canary Wharf and film press tends to be around Leicester Square. If you’re not sure about the right location for your industry, make sure you choose a venue that is close to public transport so your guests will have an easy journey.
There’s an assumption that, when it comes to events, the best budget is a large budget. But that isn’t always the case! You can organise a successful press day in a venue in London even if you have tight pursestrings; it’s just important to be clever with your money. Have a think about what aspects of the event are critical to its success, and spend your money generously there. If it means that you can’t offer a free bar, but you can give your guests a branded goody bag, you’ll find it easier to know where to spend your budget.
Some of the most important information you need currently for press events is to be up-to-date on current Covid-19 guidelines. Once you know your event can operate safely, you’ll be able to make some easy choices about your venue. How much space do you need so your guests can social distance? Are you able to host a part of your event outside, perhaps with a marquee? Do you need a screen to showcase a product or video? Can you include remote guests as part of a hybrid or live-streaming event?
Press and launch events generally have the same outcome: to introduce a new product to the market. If your product is a new film or theatre production, it’s best to host a press event. The main focus will be on showcasing the creative works to the press, so they can start to create interest in the public before it opens. A launch event is better suited to physical products, like a new car, clothing line or technology.