UK event trends for 2022

The event industry is constantly evolving. There’s always new ideas, trends, and technologies, with creatives pushing boundaries to unleash the extraordinary.

And, as the world begins to return to normal and the hospitality sector welcomes us all through its doors again, many of us are fully embracing any excuse for a celebration.

Events not only bring people together, but they also one of the strongest forms of experiential marketing, providing the perfect opportunity to optimise brand awareness, inspire action and evoke positive emotions that intensify your target market’s feelings towards your brand.

So, what are the event trends for 2022? Well, you’ll be pleased to hear that there’s an awful lot to be excited about!

 

Hybrid is here to stay

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Thanks to advances in technology, there are now more opportunities than ever before when it comes using Hybrid technology. For example, this technology adds a new and exciting dimension to a vast range of different events.

Allowing event planners to exercise their creativity and engage with their guests on a whole new level, Hybrid events uses technology to integrate both in-person and virtual attendees.

 

Digital experiences

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Technology is constantly evolving and events that offer digital experiences are always a big hit! For example, popular digital experiences include mobile apps that bring together audiences at events, gamification that guests can participate in, virtual space experiences and creative break out spaces where attendees can chat to each other.

 

Events that highlight societal issues

Many businesses are recognising the positive impact that highlighting societal issues at events are having on guests. With increased efforts towards raising awareness of environmental, social, and governance issues, research has indicated that consumers are more loyal to brands dedicated to addressing social inequities.  So, what are you waiting for? Make sure your voice is heard.

 

Sustainable events

At the same time, society is becoming increasingly concerned about the planet and as a result, businesses are taking an eco-friendly approach to the way they run their events by re-thinking key aspects of their event. For example, event planners are looking at how they can improve their carbon footprint through smarter travel, venue, food, accommodation and waste choices.

 

Smaller, more intimate events

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Although large scale events can be incredibly exciting, unifying and memorable, smaller, more intimate events can be just as impactful.

And next year, this type of event is set to be bigger than ever, with businesses using smaller events to engage with their audience and build trust. This allows businesses to create more opportunities to speak with individual customers on a one-on-one basis, making your brand feel more personal and less like a faceless brand.

 

Continued emphasis on safety

Finally, many people are still incredibly anxious about interacting with large crowds due to concerns surrounding Covid-19.

With this in mind, events must be planned with meticulous attention to safety and all event planners and hosts must do all that they can to reassure their guests that their venue and event is safe.

From implementing digital screening, implementing socially-distancing arrangements and introducing advanced air-filtration systems, the health and wellbeing of all guests should always be a top priority.

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