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Car launch venues in London

A car launch is a product event to introduce a new model or design to the market. It will often be the first time the wider industry will be seeing the car in person, and it’s an opportunity for them to get to know the look and feel of the car, to find out the specs, and to understand how it differs from previous models and other brands. It’s a great opportunity to introduce your brand to different markets and as well as key industry figures.


Hosting a car launch is crucial for getting journalists, influencers and dealerships excited about your new offering, so it’s important the venue is well suited for the event. Car launches require plenty of room and drive in access, and are ideally blank canvas venues or warehouses. As London is the hub of the media and business in the UK, it’s perfectly suited to ensure your key guests will be able to come. We’ve picked out some practical and attractive spaces for your next launch event:

The Yard 

the yard

Location: Shoreditch
Capacity: 400 standing, 250 seated
Check it out here: The Yard 

This impressive showroom has a generous 11,000 square feet of space. As well as the main industrial-style warehouse, there’s also an exterior courtyard for summer events. Recently refurbished, the interior is bright, airy and open-plan, with great ceiling heights and lots of natural light.

Studio Space at ME London 

studio space at me london

Location: The Strand
Capacity: 300 standing, 260 seated
Check it out here: Studio Space at ME London 

There are 7 rooms available for hire at ME London, and they have a more luxurious feel than many spaces of a similar size. There’s accommodation onsite if you have guests travelling from outside of London, and the service is well suited to premium brands. 

Classic Car Club 

classic car club

Location: Hoxton
Capacity: 400 standing, 150 seated
Check it out here: Classic Car Club 

With a backdrop of more than 80 classic and exotic cars, this is an event space for die hard car fans. A fun and unique space, it’s well suited for launches appealing to classic car enthusiasts and journalists. 

Wasing Park 

wasing park

Location: Wasing
Capacity: 250 standing, 140 seated
Check it out here: Wasing Park 

Wasing Park is a great option for those who want to get out of the city without sacrificing ocnvenience. The spacious estate includes lakes, woodland and a secret walled garden, and is well suited for launching traditional and high-end vehicles.

The Mangle 

the mangle

Location: London Fields
Capacity: 720 standing, 400 seated
Check it out here: The Mangle 

This large East London venue has full drive-in access from street-level and a small stage area for presentations. A raw, industrial style space, it’s well suited to an immersive or secret launch.


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