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Car Launch Venues in London

Find and book a car launch venue in London

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You are currently viewing our collection of unique venues in London which are ideal for a car launch. All venues featured here offer full drive in access and boast ample space to reveal and showcase your latest car models in all their glory. From those with vast capacities that let you open the doors to the masses, to those that help you capture a more intimate and exclusive vibe where you can focus instead on impressing a select few; from blank canvases to characterful spaces, and from modern buildings to historical settings; we are able to cater to almost every style of launch party imaginable. After all, with the motor world being so highly competitive, your product deserves the best send-off possible to help it make its mark on the industry, and what better way to do that than by throwing a party that feels professional and elite.

How to Organise a Car Launch

A car is a very bespoke type of product that attracts enthusiasts from all over the world. Due to the popularity and press coverage of any new vehicle, having a launch is essential. If the launch goes well, then you are much more likely to get more sales, so it’s important that it’s well planned and impressive. We’ve put together a few key ideas that it’s important not to forget if you are the one doing all of the organising!


When launching any type of product, the venue is always going to be important. With a car, it’s no different. The key thing that you are looking for when searching for perfect car launch venues for hire in London is how it makes your product look. While you will, of course, need a venue with drive-in access to make the whole organisation smoother, the focus should be on the product at all times. You want a venue that enhances how the car looks. It is easy to be swept up in something that is truly unique, but if the venue doesn’t fit with the style of the car and its features, then your venue will be in danger of outshining the product that you’re there to launch.

Have a Plan

Consider how you want the layout, and who the event is catering for. If it is for industry experts and press, what you do might be different than if it is solely to showcase your car to the general public. Do you want the car to be on a stage? Or in a showroom? Will there be a party held in the same building afterwards, or is this solely to get the right press photographs? Knowing what your objectives are from the beginning will not only help you to choose the perfect venue, it will keep you staying organised throughout the planning stages.

Have a Theme

All of the most memorable launches have a theme. Think about what the unique selling point of the car is and see if you can develop a theme from that, no matter how far you have to stretch. Even if it feels linked to the product, it will be good enough for your audience. It also means that organising the rest of the event, such as extra branding, should be a breeze. Make sure any entertainment that you hire isn’t out of place with this and coordinate all colours and music in relation to theme as well.

Have Goody Bags That Are Worth It

When it comes to a car launch, the audience is going to expect big things, so now is not the time to try and save on budget through your goody bags. Many people will arrive just for the swag they might get, so you need to make sure that it impresses. As always, stay on theme with the gifts, and incorporate branding when you can. For this type of launch, it’s all about quality, so now is the time to thing outside of the box. Items related to the automotive industry are expected, but make sure and have something else as well. The people attending might all like cars, but not all of them are guaranteed to be the main driver.


If your launch is designed for those with knowledge of the industry, and is more on the exclusive side, then food and drink will be expected. Make sure that you have organised plenty of canapes to go around and perhaps a buffet for the evening. No one wants to be left hungry, as this will just encourage all of your guests to leave the party early. There should also be a bar available as well as champagne circulating. This will help everyone to have a good time and just enjoy the evening. Your audience is much more likely to stay and talk if all of this has been provided for.


It’s a good idea to have some form of entertainment at your car launch, particularly if you are hosting a party afterwards. Keep to the theme you’ve chosen and hire someone who is going to keep your audience interested. A comedian is always a good idea, as it will help everyone to relax. When people are relaxed and laughing, they are much more likely to recall your launch in a positive light and might even place an order there and then!

Promote Wisely

Your marketing campaign needs to be planned strategically well before the actual event takes place. It should be a slow build up across all channels, so that everyone is aware of the launch, how big it is, and gets excited about it. A good campaign will mean that you get a large about of press gathered and willing to write about your new car. Ensure that you have press kits made up for them with all of the relevant information that they might need in it, and email it out afterwards, along with some choice photos.

Post Event

Marketing needs to continue after the launch, with careful attention paid to the number of pre-orders made. Staff should be available to answer any questions that the press or potential customers may have about the car. Social media coverage needs to be high, particularly on the day after the launch takes place in order to keep all of the excitement going as long as possible!

There’s no denying that a car launch is a big event, which means that there is some big planning involved. Once you have the perfect venue hired out however, the rest should be a breeze. On the day, it’s important that you try to enjoy yourself as much as possible, as your audience will react to the mood that you’re in. Time to relax!

FAQs Car Launch Venues in London

How do you organise a car launch event in London?

The best place to start with a car launch is to have a think about why you’re organising the event, and how best you can achieve your outcomes. Most press members will expect a car launch event to be a lavish occasion, so it’s a good idea to have an open bar and plenty of canapes to go round. If it’s a smaller budget, consider limiting the guest list so you can still put on a good spread.

What is the purpose of a car launch event in London?

Car launches are a great way to introduce new automotive products to the market, and London is the perfect host city. Most of the large news and media publications in the UK are based in the city, so you’ll have a good chance of important players coming to your event and sharing the news with their readers and followers. When you launch any new product you want to make a splash with your potential buyers, so encourage your guests to take lots of photos and share them via social media.

What makes a good car launch venue in London?

When looking for your car launch venue, make sure you search for a space that has drive-in access at ground level so you can get your car into the event! Other important amenities to look out for are fast and open Wi-Fi and good transport links, both of which will encourage guests to come and make sure they can share their evening on social media while they’re at the event.

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