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Product Launch Venues in London

Find and book a product launch venue in London

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Product launches are important not only because you rightly want to celebrate your latest endeavor, but because you want to do justice to all your hard work by giving your new product the very best possible send-off out into the big bad world. Being a crucial opportunity to make a good first impression and excite industry experts, you’ve only got one shot to make it right. This may sound like a lot of pressure but there’s no need to panic. We can help you get well on your way to planning a successful and impressive launch event by providing you with a varied and dynamic selection of fantastic venues of all sizes, able to accommodate launch parties of any style. Whether you're launching a video game, a new book or whatever your new product, we’ve got it all, so take a look and start planning your launch today.

Product launch venue ideas

Sometimes, it’s easy for us to forget that every product we have in our household or handbag was just an idea once, and those ideas are still happening. Months or years of hard work goes into every light bulb moment, from research to development to testing, and it all culminates in a glorious celebration - the product launch.


You want to show your new product to the world and gain recognition for all that hard work, and we don’t blame you. In fact, we want to help you find the perfect venue for your product launch event, to give it the best start in life, and to give you and your team the pat on the back you deserve.


The birth of your product is a momentous occasion, and we want it to go off without a hitch. That’s why we have countless venues perfect for your London product launch, so celebrate in style and check out our product launch venues.


Different product launch venues and types


No matter what your product, we’ve got the perfect collection of venues for product launches to choose from. But, if you’re struggling to think up the perfect venue for product launches in central London for your product, then we’re here to lend a helping hand.

Book launch

Book launch venues in London are commonplace, and there are a wide variety of different approaches to take. Check out something a little different, such as a cafe or a library to make your book launch a unique experience.



Technology product launches are wonderful affairs. Giving a feel of innovation and just…’bigness’. It sounds like a lot of work, right? Don’t despair, we have a compilation of the best product launch venues London-wide for your technology product. Go for something big with a stage for a showstopping presentation, and plenty of room for a sit-down dinner.

Independent products

When we think of product launches, we usually think of big corporations throwing bundles of money around, but that’s not always the case. Smaller, independent businesses with a new product can host more intimate product launches. These launches have a personalised feeling to them rather than just nameless dancing around for profit, and can be hosted in several smaller, more ‘comfy’ spaces.


How to plan your product launch party at your venue


Planning a launch party isn’t all that different from planning any other party. The hard part of transforming your product into reality is already done, so all that’s left is to ensure people know about your new innovation. Follow our 10 easy steps to ensure your launch goes off without a hitch.

Step 1: Set a date

Well, you can’t plan an event if you don’t know when it’s happening! Break out that diary and find the perfect date for your product launch. Make sure you avoid any other key dates for your industry, including any other known product launches, conferences or anything else that might impact on the turnout.


Step 2. Determine a budget


We know that a product launch is an investment in exposure, but we also know that money doesn’t grow on trees. So, find out how much is in the kitty for your product launch and break it down into how much you think you’ll need to spend on each component.


Step 3: Find the perfect venue


Now, this is where we come in! You’ll need at least a vague idea about what you’ll want the launch party to be at this stage. You can use your requirements, such as space and facilities to serve food, drinks, be accessible for wheelchairs, etc to filter out the venues that aren’t suitable and find the perfect product launch venue for you.


Step 4: Arrange drinks and food


No launch party is complete without that all-important sustenance. We all know people are happier when they’re fed, and possibly after a few glasses of Prosecco (unless that’s just us). Decide whether you’ll be having a sit-down dinner, a buffet or just some hors d’oeuvres and get the catering arranged. You’ll also need to decide if you’ll be having an open bar or circulating drinks around the venue.


Step 5: Staffing


Your tasty treats and social lubricant are as good as useless if there’s no one to give them to your guests, right? So, you’ll need some happy helpers. Your venue of choice may very well help you with this, and your caterers might also be able to offer staffing, but not all will so make sure you ask.


Step 6: Put together a guest list

Your guest list is important, but you already knew that. You’ll need a good mix of industry experts, high-level staff members from your own company and even some press to cover the event. Once you’ve decided on a guest list, get those invites sent out ASAP and wait for the RSVPs to come rolling in.


Step 7: Social media

We’re fully aware that social media has basically taken over the world at this point, and it’s a great tool to market your event while it’s happening (and after, of course). Have your social media team on board for the evening, taking photos and posting tweets so the world can know about your success!


Step 8: Speeches and presentations

We all love a bit of show-and-tell, even if it does take us back to our school days, and most product launches involve some aspect of this. How else will people learn about the product? Your guests should be socially lubricated with a glass or two of the good stuff, and preferable have a full belly, so they can be fully immersed in your presentation.


Step 9: Enjoy the event

Networking, presentations and the all-important catering are incredibly important aspects of a product launch, but don’t forget to enjoy yourself!


Step 10: The PR aftermath

The product launch party is only the beginning of a new chapter in the life of your product, and after the event you’ll want to circulate press releases and other marketing materials to get the word out to the masses. 

FAQs Product Launch Venues in London

What happens at a product launch event in London?

he most important element of your event will be showcasing your new product, so whatever happens at your event you need to make sure it’s geared to whatever you’re promoting. Creating a memorable product launch event will help make your product memorable to your guests, so have a think about how you can personalise the event for your guests. Providing examples of the product for your guests to take home and other memorabilia can be really effective, so make sure you factor those costs into your product launch party budget.

How do I host a product launch event?

When you’re organising a product launch, you’ll definitely want a venue that complements your brand or product; a space that sets the atmosphere for the party, as well as your company. Some London venues are blank canvases that you can easily add your branding and decor to, and some venues already have their own atmosphere and identity that matches your product perfectly. Knowing your budget and intended audience is important before looking for your product launch venue, so it’s always worth doing a bit of homework beforehand!

How do you organise a product launch event in London?

The best place to start with a product launch is to consider why you’re organising the event - to introduce your new product to the market - and how best you can achieve your outcomes. Depending on the type of product, most press members and product launch guests will expect the event to be fairly lavish, so it’s a good idea to have an open bar and plenty of snacks and food to go round. If you don’t have a big budget, consider restricting the number of guests, so you can show a really good time to a small number of people.

What is needed for a product launch event in London?

The first element you’ll need to organise for your product launch event in London is the venue. Having the right venue can make or break an event, so it’s important to get the right space locked down as quickly as possible. Once you have found a space that caters to your technical requirements, has the correct capacity for your guest list to socially distance and is in the right location, then you can move onto planning your food and drinks, party favours, entertainment and presentations.

What do you do at a launch event?

Launch events can vary greatly depending on the product or service that is being introduced to the market. Making the event memorable can encourage members of the press to write positively about your upcoming product, and also makes your guests want to share their experience (and therefore your company) on social media platforms. Having a specific hashtag can help spread the word, so prepare how you’ll share the event on social media in advance and make sure there are plenty of instagrammable moments!

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