Events remain a great way to share experiences, meet new people and promote businesses, so with a few tweaks and tricks you can make your upcoming events calendar just as exciting as you had envisioned.
Hybrid events are a great way to celebrate the old and new, bringing some of the traditional event elements together with technology, so even more people can enjoy your upcoming event.
What is a hybrid event and how has it changed?
Typically, a hybrid event is an online event with live elements that are brought straight to the participants watching online. For example, if you were organising a wine tasting the hybrid element would be sending the wine to the guests participating from home. Then they can watch a demonstration and explanation online while enjoying the wine.
There are lots of ways of incorporating live elements into your hybrid event, depending on the atmosphere and experience you would like to create for your attendees.
Finding the right venue
Pairing with a knowledgeable venue is highly recommended if you’re organising a hybrid event in London. Unlike some more low-key live streamed events, your hybrid event would really benefit from the support and expertise of a venue manager. A key point to note is that finding the right venue will depend on the type of event you’re intending to organise, and whether it’s for a public or private audience.
Bringing the fun to them
The easiest way to make sure your hybrid event is compliant with government recommendations is to bring the fun to your guests at home! What elements of a live event will translate really well into your attendees’ houses? If you’re organising a breakfast meeting, why not share a brunch menu in advance with recipes for them to cook along? Or you could send a breakfast hamper directly to their home! Other fun ideas could be photobooth accessories for a virtual wedding, some at-home pampering treats for a wellness session, or a new sample for a product launch.
Hybrid event technology
Whether you’ve hosted hybrid and live streamed events or if this is your first, you’ll need to make sure you’ve got all the technology to capture your event and share it with your attendees. Your technology set-up will differ depending on what you’ll be capturing and what kind of event you’re organising: working with a knowledgeable venue manager is the best way to ensure everything runs smoothly. If you’re collaborating with other suppliers for your events, make sure you check in with them in advance so you know what their technology requirements are as well as they may differ from what you had in mind.
Try one out!
If you’re new to hybrid events, the best way to organise one is to experience one for yourself! If you have a specific venue in mind that you would like to or you know you’ll be working with, ask them if they have any other hybrid events coming up and whether you could attend. If not, London is always buzzing with an exciting and interesting events calendar so you’ll easily be able to find hybrid meetings or attend some hybrid venues to get some good ideas!
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