A sanctuary away from the hustle and bustle of the city, Petersham Nurseries Covent Garden offers a unique lifestyle destination in the heart of central London. Two restaurants, a delicatessen, florist and lifestyle shop are all united by Floral Court, offering a variety of opportunities to suit any occasion. The Shop is a beautiful room house inside a striking Grade II listed building connected to La Goccia restaurant. The room is drenched in sunlight through three Victorian atriums which illuminate the Genoese chandeliers in our emporium. Staying true to Petersham Nurseries’ origins, the Shop is a green space, abundant with specialist indoor plants and magical floral displays. A memorable and impressive venue to host an elegant seated meal or standing event, under the chandeliers. The florists back drop provides a sensational setting for any event. Whether a product launch or special celebration, The Shop is a unique space which will thrill and wow your guests. The Shop is licensed for civil ceremonies and parties are invited to hire connecting La Goccia Bar for a post-ceremony reception or consider our sister restaurant The Petersham just a few steps across Floral Court.
A Central London venue situated in one of the most charming areas of London, just off the fashionable Marylebone High Street. Housed within an impressive red brick and Portland stone facade we have a variety of event spaces we have hosted a range of professional and private events, from fashion shows, product launches and weddings to smaller meetings and presentations. All of our spaces are filled with natural daylight and come with high speed Wi-Fi. At the heart, The Great Hall - A blank canvas space that can be transformed easily to reflect any brand or personality creating a totally distinctive and unique event each time. This space is easily adapted and ideal for all events including award dinners, product launches and fashion shows, to high-end conferences, AGMs and film screenings to themed parties and exclusive press shows. With the mezzanine level balcony included in the hire of this space use it as one of your break out spaces, or give guests a glimpse of what is happening below opening the balcony onto the Bar, which can be hired exclusively with the Great Hall. Situated on the ground floor the Friends and Members Rooms is a grand space with high ceilings, can be used as one large space or separated into two using the bi-folding doors making it ideal for business meetings, to pop-up shops and press events, as well as receptions, private dinners, wine tastings or as a perfect backdrop for your filming, photography, TV/Magazine interviews, or readings. When hired together with the Great Hall, this space works well as a green room, VIP area, breakout space or wardrobe. Used during LFW as a dressing room and make up room for the Kiko Kostadinov womenswear fashion show Our smaller rooms that can be hired individually or with our other spaces include the Boardroom; an elegant, first floor room with large soundproofed windows overlooking Paddington Gardens provides space for meetings, conferences and lectures for up to 50. The Library, on the second floor, provides a space for meetings, and small conferences and workshops for up to 25. On the third floor the Print Room and Glass Room are both ideal for smaller meetings and training sessions (up to 12 people). The Map Room is a lovely space ideal for one-to-one meetings, interviews, meditation and training sessions up to 4 people. When available the Bar area on the ground floor, is offered as a lunch space to clients hiring the smaller meeting rooms who have pre-booked lunch via our in-house catering service.
Tottenham Court Road
The Painting Rooms established in 1904 is a Grade I listed building just off Tottenham Court Road. It is a great venue for photo shoots/press days/talks/dinners and other fashion events. Booking this unique space will give you three rooms over two floors, as well as the use of a small kitchen and two bathrooms.
Barbican, Old Street
FARE is located in the Moorelands building, an old turn of the century textile factory, in the heart of Clerkenwell. It is situated on the junction between Old Street and Goswell Road, just a 5 min walk away from the Barbican and 10 min walk away from the Old Street roundabout. FARE is split across two floors, with both levels having a unique character and design. The upstairs level has high ceilings and benefits from large crittal windows on either side that flood the space with natural light. The industrial aesthetic gives the space a modern, relaxed, vibe. The upstairs restaurant hosts an Italian restaurant and cafe, that focuses on pizzas, pasta, all day coffee and aperitivo cocktails. Upstairs also benefits from a large courtyard area that is very busy during the summer months and can also be used for events. Other features included are a large marble topped horseshoe bar and pizza oven. We can accommodate a total of 75 standing and 42 seated not including use of the courtyard. The industrial aesthetic continues into the large, downstairs events space. The white washed walls are adorned hanging plants and the pavements allow for a good amount of natural light. The space also benefits from it’s own bar area and wine cellar, ideal for parties. The space is intended for multi-functional use; anything from board meeting, brand activation to weddings. The space has an open window into the large kitchen, making it ideal for private dining. The space also contains a large and well lit Wine Cellar along with a fully functional cocktail bar at the further end of the space, which is ideal for arrival and/or after dinner drinks. We can hire in AV equipment and all furniture is fully moveable. We can accommodate 85 people standing and 80 people seated including use of the Cocktail bar area. With all types of catering available from coffee and tea service with pastries to canapé and bowl food and 4 course set menus, FARE is the ideal venue for every event. We have already worked with a number of companies including Instagram, KeepCup and Pernod Ricard. So get in touch and see what we can do for you.
Uniquely located between London’s Angel, Kings Cross, Clerkenwell & Old Street, Anomalous Space is an Art Deco showroom turned studio and event venue. Situated within a Georgian townhouse it provides a charming and homely alternative to modern spaces. With three distinct rooms available there are options for a wide range of business events, social gatherings and work focused meetings. A_SPACE is a large open plan ground floor event room, set back from the road with accessible entrance, facilities and off street loading, while B_SPACE is a smaller first floor meeting and presentation room. A & B SPACE can be hired separately or combined to enhance the offering and adaptability of events. Additionally there is also C_SPACE, a co-working office with opportunities for short and long term desk hire. Powered by renewable green energy all spaces have a range of seating options, plenty of natural light, super fast broadband ideal for hybrid events and live streaming, integrated audio visual equipment and airplay connectivity throughout. Due to its flexible nature Anomalous Space is perfectly suited to a wide range of events. From workshops, meetings, presentations, training sessions, team building activities and focus groups through to pop up events, product launches, games nights, live broadcasts, photo/video shoots, castings or even for use as a film location or central London production base. The venue’s homely feel makes it the perfect environment for collaboration and creativity. Our experienced studio team is always ready to help in making sure the space matches your requirements, ensuring safety and suitability.
Sparkling with a ceiling of golden stars, marble walls and precious mosaics, this jewel-like building, once the chapel of the Middlesex Hospital, is now a fabulously unique events venue. This gorgeous Grade II*-listed building, just minutes from Oxford Street and in the heart of Fitzrovia, can be hired for occasions such as weddings, art exhibitions, fashion shows and shoots, product launches, corporate celebrations and filming. Artist Grayson Perry called it 'This jewel-box of a building' and The Telegraph dubbed it 'The most beautiful room in London you probably didn't know about.'
Oui 2 Rooms is a multi-award winning blank canvas showroom event space venue, available for dry hire and situated in the heart of Central London W1 - 3 minutes from Oxford Circus Underground Station. The Venue is ideal for Press Shows, Product Launches, Photography Shoots, Sample Sales & Business Seminars/Meetings. Oui 2 Rooms has ground floor access, ideal for loading and unloading.
A sanctuary away from the hustle and bustle of the city, Petersham Nurseries Covent Garden offers a unique lifestyle destination in the heart of central London. Two restaurants, a delicatessen, florist and lifestyle shop are all united by Floral Court, offering a variety of opportunities to suit any occasion. The Petersham is an opulent setting for any event. Sweeping windows, Genoese chandeliers and a private terrace, perfect for a drinks reception or grand entrance. With moveable furniture and a creative team, the space is versatile and an impressive backdrop for all occasions. Take ove the full venue and enjoy drinks in the private dining space and garden, before pulling back the curtains to reveal the beautiful main dining room where long banqueting tables will be dressed for your feast. During dining, the private dining room can be transformed once more to provide the perfect space for dancing the night away. Ideal for a wedding reception to follow a choice of licensed ceremony spaces across the site or any style of celebration. Groups of 12-36 seated and 40 to stand can enjoy the beautiful private dining room, within the main restaurant. Made private by heavy curtains, your guests will be welcomed through their own terrace entrance. The room is drenched in light, with floor to ceiling windows and garden doors which open onto to Floral Court.
The White Collar Factory is a striking new 15-floor building near Old Street roundabout, with an incredible roof terrace and views across London. This contemporary space makes the most of lots of natural light, with a large lounge perfect for product launches and presentations with capacity for up to 350 people. For a really show-stopping setting, the rooftop terrace has indoor and outdoor space for up to 120 people standing, with a bar, views over all of London and a running track – plus this is a pretty exclusive space, with hire only available four times a year. In addition to the two event spaces, this venue has 8 meeting rooms ranging in size from 4-30 people.
The City Thames
The Oyster Shed is one of the City’s finest venues. With an abundance of bookable space during the week and panoramic sun drenched views across the Thames - it is ideal for any event. Offering exclusive hire at weekends, you can happily let all your dreams come true in this beautiful space.
Beaconsfield Gallery Vauxhall (BGV) is a unique and atmospheric venue housed in the former Lambeth Ragged School opened in 1851. Built on Victorian philanthropy, the school has been transformed into a stunning contemporary art gallery and versatile blank canvas event space. BGV has three very individual event spaces and a courtyard garden that capture the best of London design. Our distinct spaces can be hired out separately, in combination or as a whole. We are available to hire for corporate events, photo-shoots, filming, conferences, wedding receptions and private parties. Located in Central London we are situated close to excellent transport links and have several on-site parking spaces for clients. The Upper Space With its 7 metre high white walls, original stepped wooden floor and large arched windows, the Upper Space is a spectacular room full of natural light. This large, impressive space is ideal for ceremonies, conferences, product launches and corporate hospitality. Facilities include a lighting rig with spots, up lighting and a projection balcony with broadband capability. The whole space is fitted with underfloor heating and has single and 3 phase electricity. Capacity: Standing:150 / Seated:100 / Area:1600 sq ft The Lower Space Perfect for smaller and more intimate events such as dinners, meetings and workshops. The Lower Space has white walls, an original Yorkstone floor, cast iron pillars and large windows providing excellent natural light. The Lower Space can be hired on its own but is included in any hire as this is where the toilets are located: x2 Gents, x2 Ladies and x1 Wheelchair access. Facilities include down-light spotlights with dimmers and 6 double sockets. Capacity: Standing:150 / Seated:100 / Area:1300 sq ft The Arch Space An atmospheric space suitable for large events, the Arch Space has exposed brick walls, a state-of-the-art invisible infrared heating system and sprung wooden floor (painted grey). Its urban aesthetic complements the period features of the Upper and Lower Spaces and its stunning, cavernous capacity makes it ideal for product launches, fashion shows, distinctive sit-down dinners and film shoots. Facilities include single and 3 phase electricity. Capacity: Standing:500 / Seated:400 / Area:3150 sq ft The Courtyard Garden The secluded, plant-filled Courtyard Garden is an oasis from the hustle and bustle of the surrounding area. Ideal for summer parties, receptions and al-fresco events, this tranquil space is available to hire in conjunction with any of the 3 spaces. Along with benches we have a large retractable all-weather canopy. It is possible to erect a marquee or park food trucks in this space.
Bayswater - Paddington
Ma Dame is an intimate, French- inspired, live music night club & late-night dancing venue in the heart of west London, close to Royal Oak and moments from Hyde Park. With our boutique style furnishings and superb cocktails, customers enjoy a unique ad intimate experience, late into the night! We pride ourselves in offering great service and bespoke packages, tailored for private parties, intimate gigs, corporate VIP after parties, VIP birthdays, engagement parties and much more! We want to create a movement that incorporates fashion, music and art with product launches and branded parties.
An iconic, multi-award winning live music venue, a working church, a centre for those experiencing homelessness, and also a beautiful building with many flexible spaces for hire - all inside a gorgeous, Grade I listed building! Our experienced and supportive team will help plan your event from booking to load out, whether it be a long term rehearsal, one off workshop or a public event. *Please note: we are not able to host private parties, including wedding receptions.* The Chapel The Chapel itself is the most well-known space at UC. Home to many famous gigs over the years, this space is also great for corporate events, ceremonies, large-scale meetings, and film and photoshoots. The Chapel is octagonal in shape with ground floor and balcony seating in the original wooden pews (seated capacity of 900). Our bespoke stage sits underneath the beautiful stained glass, rose window and our unique Henry Willis organ. The Chapel can be hired through our all inclusive gig package, or by an hourly rate as a dry space hire. For more information on the Chapel, please see the attached package of tech specs and venue information, as well as the floor plan. Sunday School Hall The Sunday School Hall is a beautiful period hall with an internal balcony on three sides. It has a high ceiling, original wooden beams, and cast iron pillars. This space is most suitable for long term hires and is hired exclusively - set, props and equipment can be left in place overnight. On short notice, the Sunday School Hall can also be hired for shorter term hires, or evening event hires (standing capacity of 200). For more information on the Sunday School Hall, please see the attached floor plan. Upper Hall Originally built as a lecture hall, the high ceilings, wooden floor, and medieval style features lend to its atmosphere. It's a great space for meetings, away days, photoshoots, as well as auditions and rehearsals. As this space acts as our bar when there is a gig in the Chapel, it is only available in the evenings on short notice and not available for exclusive hires. If available, the Upper Hall is also a great space for intimate gigs (standing capacity of 180). For more information on the Upper Hall, please see the attached floor plan. Lower Hall The Lower Hall is a great, multi-purpose room on the lower level of the building with large windows and a flexible space great for auditions, meetings, and workshops. The Lower Hall can also be hired in the evenings for weekly dance classes, choir rehearsals, or other evening activities (recommended maximum capacity of 40). This hall is not available for exclusive hires. For more information on the Lower Hall, please see the attached floor plan. Committee Room The Committee Room is our smallest room, but still full of the same beauty and unique features as the other halls. This space is used as our dressing room for gigs, and as such is often only available for half day, morning hires (recommended maximum capacity of 30). For more information on the Committee Room, please see the attached floor plan. Please be in touch with us to discuss your potential hire and rates! We are accustomed to a multitude of different kinds of events, rehearsals, and other hires, and are very willing to help you decide on the best room for your needs.
This magnificent late Victorian building, lovingly restored to its original glory, provides a beautiful, memorable and photogenic backdrop for weddings and receptions, while its central position at the heart of the exclusive Royal Borough of Kensington and Chelsea, offers event organisers a well-placed, endlessly adaptable space. It is also a popular location for filming and photo shoots.
41 Portland place is located in the heart of Marylebone, close to Regent’s Park & Oxford Circus. Our unique central London venue is an elegant Grade II* listed townhouse, rich in Georgian architecture with many historic features symbolic of the period. We provide event spaces that seamlessly combine traditional features with contemporary facilities and state of the art AV to ensure a successful event in beautiful surroundings. Perfect for conferences, press & product launches, dinners & receptions, parties, weddings and filming.
Once one of the grandest civic buildings in London, is a magnificent Grade II listed building in the heart of one of the most vibrant areas of the capital. Now a flagship arts, community and live events venue, the space boasts a number of stunning and unique spaces perfect for a range of events. The Assembly Hall is an ideal location for corporate dinners, product launches, talks and other events. The high ceilings, Italian marble panelled walls, Matcham style balcony and glorious architectural features give the Assembly Hall a distinctive feeling of grandeur and elegance. Once the original Vestry Hall, the Council Chamber is the most architecturally significant space, featuring an original highly ornate moulded ceiling, floor to ceiling columns and stained glass windows. Located on the ground floor, the Council Chamber is a flexible space ideal for parties and receptions, conferences, launches and talks and can be hired as a singular room, breakout, or complemented by the Mayor's Parlour, the adjacent space. The Committee Rooms, with their distinctive period features, Edwardian fireplaces and an elegant buttressed ceiling and located on their own corridor are ideal for private parties, networking drinks, receptions, meetings and breakout spaces. A unique venue in London perfect for product launches, conferences, fashion shows and dinners. As an arts venue with a programme of non-traditional theatre, it has established itself as a key part of the east London cultural landscape. With eight stunning spaces, hireable in a number of configurations, clients can create events that are completely unique, guaranteeing a creative and innovative brand experience for guests, just five minutes’ walk from the City of London.Learn more about all of our spaces for hire, for a bespoke quote or to arrange a site visit, please get in touch with a member of our dedicated events team.
Sometimes, it’s easy for us to forget that every product we have in our household or handbag was just an idea once, and those ideas are still happening. Months or years of hard work goes into every light bulb moment, from research to development to testing, and it all culminates in a glorious celebration - the product launch.
You want to show your new product to the world and gain recognition for all that hard work, and we don’t blame you. In fact, we want to help you find the perfect venue for your product launch event, to give it the best start in life, and to give you and your team the pat on the back you deserve.
The birth of your product is a momentous occasion, and we want it to go off without a hitch. That’s why we have countless venues perfect for your London product launch, so celebrate in style and check out our product launch venues.
No matter what your product, we’ve got the perfect collection of venues for product launches to choose from. But, if you’re struggling to think up the perfect venue for product launches in central London for your product, then we’re here to lend a helping hand.
Book launch venues in
London are commonplace, and there are a wide variety of different approaches to
take. Check out something a little different, such as a cafe or a library to
make your book launch a unique experience.
Technology product launches are wonderful affairs. Giving a feel of innovation and just…’bigness’. It sounds like a lot of work, right? Don’t despair, we have a compilation of the best product launch venues London-wide for your technology product. Go for something big with a stage for a showstopping presentation, and plenty of room for a sit-down dinner.
When we think of product launches, we usually think of big corporations throwing bundles of money around, but that’s not always the case. Smaller, independent businesses with a new product can host more intimate product launches. These launches have a personalised feeling to them rather than just nameless dancing around for profit, and can be hosted in several smaller, more ‘comfy’ spaces.
Planning a launch party isn’t all that different from planning any other party. The hard part of transforming your product into reality is already done, so all that’s left is to ensure people know about your new innovation. Follow our 10 easy steps to ensure your launch goes off without a hitch.
Step 1: Set a date
Well, you can’t plan an event if you don’t know when it’s happening! Break out that diary and find the perfect date for your product launch. Make sure you avoid any other key dates for your industry, including any other known product launches, conferences or anything else that might impact on the turnout.
Step 2. Determine a budget
We know that a product launch is an investment in exposure, but we also know that money doesn’t grow on trees. So, find out how much is in the kitty for your product launch and break it down into how much you think you’ll need to spend on each component.
Step 3: Find the perfect venue
Now, this is where we come in! You’ll need at least a vague idea about what you’ll want the launch party to be at this stage. You can use your requirements, such as space and facilities to serve food, drinks, be accessible for wheelchairs, etc to filter out the venues that aren’t suitable and find the perfect product launch venue for you.
Step 4: Arrange drinks and food
No launch party is complete without that all-important sustenance. We all know people are happier when they’re fed, and possibly after a few glasses of Prosecco (unless that’s just us). Decide whether you’ll be having a sit-down dinner, a buffet or just some hors d’oeuvres and get the catering arranged. You’ll also need to decide if you’ll be having an open bar or circulating drinks around the venue.
Step 5: Staffing
Your tasty treats and social lubricant are as good as useless if there’s no one to give them to your guests, right? So, you’ll need some happy helpers. Your venue of choice may very well help you with this, and your caterers might also be able to offer staffing, but not all will so make sure you ask.
Step 6: Put together a guest list
Your guest list is important, but you already knew that. You’ll need a good mix of industry experts, high-level staff members from your own company and even some press to cover the event. Once you’ve decided on a guest list, get those invites sent out ASAP and wait for the RSVPs to come rolling in.
Step 7: Social media
We’re fully aware that social media has basically taken over the world at this point, and it’s a great tool to market your event while it’s happening (and after, of course). Have your social media team on board for the evening, taking photos and posting tweets so the world can know about your success!
Step 8: Speeches and presentations
We all love a bit of show-and-tell, even if it does take us back to our school days, and most product launches involve some aspect of this. How else will people learn about the product? Your guests should be socially lubricated with a glass or two of the good stuff, and preferable have a full belly, so they can be fully immersed in your presentation.
Step 9: Enjoy the event
Networking, presentations and the all-important catering are incredibly important aspects of a product launch, but don’t forget to enjoy yourself!
Step 10: The PR aftermath
The product launch party is only the beginning of a new chapter in the life of your product, and after the event you’ll want to circulate press releases and other marketing materials to get the word out to the masses.
he most important element of your event will be showcasing your new product, so whatever happens at your event you need to make sure it’s geared to whatever you’re promoting. Creating a memorable product launch event will help make your product memorable to your guests, so have a think about how you can personalise the event for your guests. Providing examples of the product for your guests to take home and other memorabilia can be really effective, so make sure you factor those costs into your product launch party budget.
When you’re organising a product launch, you’ll definitely want a venue that complements your brand or product; a space that sets the atmosphere for the party, as well as your company. Some London venues are blank canvases that you can easily add your branding and decor to, and some venues already have their own atmosphere and identity that matches your product perfectly. Knowing your budget and intended audience is important before looking for your product launch venue, so it’s always worth doing a bit of homework beforehand!
The best place to start with a product launch is to consider why you’re organising the event - to introduce your new product to the market - and how best you can achieve your outcomes. Depending on the type of product, most press members and product launch guests will expect the event to be fairly lavish, so it’s a good idea to have an open bar and plenty of snacks and food to go round. If you don’t have a big budget, consider restricting the number of guests, so you can show a really good time to a small number of people.
The first element you’ll need to organise for your product launch event in London is the venue. Having the right venue can make or break an event, so it’s important to get the right space locked down as quickly as possible. Once you have found a space that caters to your technical requirements, has the correct capacity for your guest list to socially distance and is in the right location, then you can move onto planning your food and drinks, party favours, entertainment and presentations.
Launch events can vary greatly depending on the product or service that is being introduced to the market. Making the event memorable can encourage members of the press to write positively about your upcoming product, and also makes your guests want to share their experience (and therefore your company) on social media platforms. Having a specific hashtag can help spread the word, so prepare how you’ll share the event on social media in advance and make sure there are plenty of instagrammable moments!