is a purpose-driven members club, offering four floors of versatile event space in Covent Garden.
At The Conduit, we create unforgettable experiences right in the heart of London. Our dedicated events team can assist you in planning every detail of your event, should it be a private dinner, confer... Read more
110,000 square feet of flexible, bright and design led space in Shoreditch suitable for every event, meeting or shoot.
Over 110,000 square feet situated in the heart of trendy Shoreditch, Shoreditch Exchange offers an unparalleled event experience. Highly versatile and varied spaces - purpose built event spaces, meeti... Read more
Our industrial style event space has a private kitchen, private entrance and high ceilings. Flexible space for any event
A large event space suitable for corporate, creative or personal events. Available 24/7 the space has an industrial style with a private kitchen and direct street access. The friendly and accomodating... Read more
Perfume Works, a working vacant warehouse with additional back of house support space
Perfume Works, a working vacant warehouse with additional back of house support space in North London, Perivale. The site features two spacious, pillarless stages, each spanning 9,000 sqft (837 ... Read more
13 Indoor Venues and 45 Acres of Space. Private function experts from Conferences, to Weddings, to Festivals.
The Hive stands as London's preeminent destination for hosting celebrations, banquets, and events, nestled in the heart of North London. Our opulent venue, reminiscent of the grandeur found in ... Read more
Hoxton Docks is an incredible canal side venue for hire in London. The ex-coal storage facility is a unique blank canvas venue in London. We cater to all types of events in London including weddi... Read more
A 3,500 square foot private roof terrace with spectacular views over London
A huge square terrace overlooking London in the heart of East London. See the London Eye, The ArcelorMittal Orbit and the city cluster from 3,500 square feet of dry hire space. Whether you're h... Read more
Historic blank canvas venue with stunning interiors in the heart of Shoreditch
The Tab Centre is a historic building situated in the heart of London’s fashionable Shoreditch, on the edge of the Square Mile. Its ivory-coloured grand hall is graced with elegant pilasters and... Read more
A breathtakingly beautiful and unique loft in the heart of Shoreditch, the perfect space for your event!
A breathtakingly beautiful and unique loft space; and one of the most instagrammable venues in Shoreditch. With not one, but two swings. This hidden Urban Garden is withi... Read more
A multi-use canalside venue with several indoor and outdoor events spaces.
Hackney Bridge is a multi-use, canalside venue that is home to creative coworking studios, independent retail stores and a dedicated events spaces. The street food kitchen features an array of cuisine... Read more
Dry hire venue, a hidden gem in the heart of London.
Dry hire venue located in the heart of Clerkenwell, the Crypt on the Green offers a magnificent venue for exhibitions, wedding receptions, wine tastings, conferences, live performances and much more. ... Read more
A spectacular Grade I listed Georgian Townhouse located in London's Westminster
Located in the heart of Westminster, {10-11} Carlton House Terrace is a stunning Grade I listed Georgian Townhouse that houses The British Academy. This Central London venue offers a variety of r... Read more
A unique, versatile event space in Covent Garden
Our Covent Garden venue is located in the bustling heart of London's West End, boasting three unique event spaces, like you've never seen before. Whether you are organising a large-sc... Read more
A huge site with multiple studios and sound stages with 30 ft ceiling heights and ample parking
Neasden Film Studios London is a large, flexible site spread across 8 large studios with 30 ft ceiling heights, various other rooms and spaces and a 40,000 sq ft car park. A unique site so close ... Read more
Versatile railway arch ith adjustable flood lighting, matte white walls and grey concrete floors throughout.
Due to its size, layout, and unique physical features, Hoxton Arches is well suited to a wide range of events such as product launches, fashion shows, photography shoots & filming, performances,... Read more
A unique music and events venue in the heart of Kings Cross
Goods Way is the latest addition to London’s vast array of inspirational and adaptable event venues. Brought to you by the Venue Group who, over the past few years, have worked with some of ... Read more
Having your very own pop-up shop is great for a whole range of reasons. Not only does it give you a chance to test out the market for your goods in the physical space, as it’s temporary, it doesn’t come with the same amount of stress. You can try out all sorts of different locations and venues, as well as earning a little bit of extra money in the holiday seasons when people are more likely to go shopping.
When it comes to choosing a venue, there
are a few things that you need to consider before you start viewing potential
premises. It’s always best to sit down and make a list of things that you need
in a venue, as well as things that you want to avoid.
Location
Are you looking for a venue that is close
to where you live? If this is your first pop-up event, testing it out on the
locals is a great way to get started. You’ll also need to pick an area that
gets a good footfall of traffic throughout the day in order to increase your
chances of getting some sales. There’s no point in setting up shop in a quiet
residential area.
Accessibility
How are customers getting to your shop? Is
it all foot traffic? If so, are there good transport links available nearby? If
you want to host a special event in your shop, you will need to ensure that it
is easy for everyone to get there. Considering parking is also a good idea at
this stage.
Style
What type of items do you want to sell?
What vision do you have for the space that they’re in? The style of the venue
that you choose will reflect on you and your products, so you need to make sure
that it matches in with your theme. There are spaces of all kinds available for
pop-up hire, so take your time in searching until you find the one that feels
right for you.
Choosing the perfect pop-up location takes careful
thought and planning. Don’t just hire the first vacant space that you see – you
might end up with somewhere that looks great at first but doesn’t provide you
with the footfall that you need. There are lots of different pop-up venues for
hire in London, so you really can go for any type of style you desire.
Shopping Centre
Having a pop-up shop that’s located in a
shopping centre guarantees that there will be a certain number of people
passing by that are there for one reason only – to do some shopping. These are
generally slightly more expensive than others, but you may get a good deal if
the shop is only going to be vacant for a short time.
Private Apartment
Do you have an eclectic collection of items
to sell? It so, then hiring a private apartment might be just the venue you
need. If promoted well enough, people will still find their way to your store, and
it can really stand out due to the uniqueness of the venue.
High street
Have you spotted a vacant shop on your
local high street? If so, then it’s the perfect opportunity for you to set-up a
pop-up shop. Not only is it located in your local area, but high street stores
get a good amount of traffic from people who won’t be able to resist seeing
what you’re selling.
Galleries
Galleries make excellent pop-up shops. Not
only are they unique in their design, they are more readily available than
vacant shops and can give your pop-up a cool and sophisticated feel. They are
also very versatile as they are used to hosting a range of different events and
activities throughout the year.
It’s easy to get excited about the opening
of your shop, but there are still things that you won’t be able to do without.
Making sure that you have a good working list before you open will help to
ensure that the whole experience goes smoothly.
1) Insurance
Do you have contents and liability insurance?
If not, you’ll need some. In many cases it will be a condition of your lease
for the pop-up, so you won’t be able to set up shop without it. Insurance will
protect you and your products from any unforeseen circumstances.
2) Hire Staff
It’s tempting to think that you’ll be able to manage your pop-up by yourself, but if you want to be open for as many hours as possible then hiring some staff is a must. It’s always a good idea to have two people working during peak times, and it means that you can enjoy a day off once in a while.
3) Have a Launch Party
One of the best ways to let everyone know
about the arrival of your pop-up is by having an opening party. This gives you
something a little bit extra to promote, and you’re sure to bring in the crowds.
Organising a little bit of bubbly and some exclusive money off on the night to
entice people in.
4) Set Shop Policies
It might only be a temporary shop, but you’ll
still need firm policies in place. Keep your opening hours the same and clearly
advertise them. Make sure that all staff know and stick to your refund policy
as well. Having all of this well documented will make running your store so
much easier.
Opening a pop-up store isn’t something that
you’re going to be able to do overnight. It takes a lot of hard work and a good
level of research to ensure that you’re ready for all that it entails. However,
with the right venue in a good location, you’ll soon discover the benefits that
having a physical store can bring, even if it is for a short period of time.
The best events for pop-up venues in London tend to be product launches and short-term restaurants, exhibitions, and experiences. Pop-ups tend to be short and memorable, so if you’re looking to introduce a new product to the market or test a new restaurant idea, a pop-up venue will be perfect. Some large fashion brands will organise pop-up shops to try their products with a new audience, to make a splash in the press with a fun event, or even to sell last season’s clothes at a discount.
The most important part of finding the perfect venue hire for a pop-up event in London is whether you need footfall. If the success of your pop-up relies on people walking past and coming in, you’ll want to choose an area of London that has a lot of people (so Zone 1 is ideal, or high-streets in Zone 2+), and a specific venue that faces onto a busy street. If your event is ticketed or invite only you might want to choose a venue that is exactly opposite!
As pop-up events tend to be short-term hires, you will probably be likely be hiring a venue by the day or week, so make sure you factor that into your budget. Depending on the area of London that the venue is in, the size of the space and the amenities they provide the cost is likely to vary a lot, so make sure you ask your venue manager lots of questions about their facilities before you agree a price. The more detail you know in advance, the more likely you are to find the perfect venue!
If you’re planning to organise a pop-up event, the best preparation you can do is to go to some pop-ups and see what you like. Virtually every area of London hosts different kinds of pop-ups, from restaurants, to fashion, to charity events. It’s tempting to pick a central part of London and although the footfall is very high, if you’re organising a small event that will cater to local people, why not try the hub of a high residential area like Hackney or Shepherd’s Bush?
Depending on the style of pop-up you’d like to organise, you may need a very specific style of venue or you could be more flexible. If you’re providing catering and drinks, you’ll need a kitchen and bar area, and enough space for everyone to eat. Some restaurants, cafés and bars offer exclusive hires for pop-up events, and you’ll know you will have all the equipment you need. If you are organising a fashion pop-up or product launch, you might want to prioritise a venue with high footfall and large windows – so a high street shop or gallery would be perfect.